PR Tools and Services

The Optical Society of America offers numerous benefits to its valued corporate members and we are pleased to announce we now offer complimentary public relations assistance for your company.

OSA understands how important it is for your company’s products, services and positive image to be promoted to key media. The world of public and media relations in the optics and photonics community can be overwhelming. OSA’s professional PR staff is here to help and share our expertise with you. We are pleased to offer the following tools and services (at no charge) to your organization:

Business Wire Discount

OSA Corporate Members receive 10% off all U.S. news release distribution circuits via Business Wire by emailing tradeshow@businesswire.com and referencing the OSA Corporate Member Discount.  In addition if you are not currently a Business Wire member, you receive a flat 25% discount off of your first U.S. news release distribution.

PR Toolkit

OSA’s corporate member PR Toolkit contains valuable information to help you shape your communications strategies. Highlights include:

• Developing a media strategy
• Developing a press kit
• Writing a press release
• Writing a media alert
• Holding a press conference
• Preparing for an interview
• Tradeshow PR

Note: For access to the PR Toolkit, please send an email to cam@osa.org.

Press release posting on OSA website

Any time your company issues a press release, statement or media alert, you can post it to OSA’s Corporate Member News at no charge. This site is accessible to the general public, including members of the media and industry analysts. If you have a press release you would like OSA to post, please send a hyperlink to the release on your site to astark@osa.org.

Key press staff changes and updates

OSA will provide its corporate members with important information on editorial staff changes at key industry publications to ensure your list of media contacts stays as up to date as possible.

Inclusion in Industry Newsmakers e-newsletter

OSA may include your company’s news and announcements in Industry Newsmakers, a quarterly e-newsletter sent to targeted industry press recapping corporate member news.

If you would like to discuss any of OSA’s featured PR services, please do not hesitate to give a member of the PR team a call. We are happy to help with your public relations goals and strategies.